Content created in partnership with MFA Brasil, from concept development and scriptwriting to production, video editing, and motion design. The Reels were published as collaborative posts on both @oveganocriativo and @mfa_brasil, reaching different audiences through a shared distribution strategy.
Conteúdos criados em parceria com a MFA Brasil, desde o desenvolvimento do conceito e roteiro até a captação, edição e motion design. Os Reels foram publicados como posts colaborativos nos perfis @oveganocriativo e @mfa_brasil, alcançando diferentes públicos por meio de uma estratégia de distribuição compartilhada.
ELE MORREU DE FOIE GRAS
HE DIED FROM FOIE GRAS
Role
• Concept
• Script
• Voice Over• Editing
• Motion Design
• Sound Design
Results
• 185k Views
• 148k Reach
• 5,5k Shares
• 2k Reposts
Objective
Raise awareness about the cruelty involved in foie gras production and encourage public engagement in support of a proposed bill to ban the production and sale of force-fed animal products in Brazil.
O TERROR QUE VOCÊ NÃO VÊ
THE HORROR YOU DON'T SEE
Role
• Concept
• Voice Over
• Editing
• Motion Design
• Sound Design
Results
• 16k Views
• 11k Reach
• 216 Shares
Objective
Expose the harsh realities of industrial animal farming by contrasting real-world animal suffering with the imagery of horror films, encouraging audiences to reflect on the hidden consequences of animal exploitation.
"Estadunidenses pensam que bacon é planta"
Study Reveals That Americans Think Bacon Comes from Plants
Role
• Concept
• Script
• Video production• AI image and video generation
• Editing
• Motion Design
• Sound Design
Results
• 127k Views
• 102k Reach
• 932 Shares
Objective
Challenge the disconnect between animal-based food products and the animals they come from, highlighting how cultural norms and marketing practices can shape perceptions, reduce empathy, and discourage critical reflection about food choices.
Cação
Role
• Concept
• Video production
• Editing
• Motion Design
• Sound Design
Results
• 84k Views
• 70k Reach
• 1160 Shares
Objective
Reveal the hidden realities behind shark consumption by connecting a little-known culinary tradition to its consequences for animal welfare, ocean ecosystems, and human health, inspiring viewers to rethink their food choices.
Produto à base de soja que tá acabando com o planeta
The Soy Product That's Destroying the Planet
Role
• Concept
• Script
• Video production• Editing
• Motion Design
• Sound Design
Results
• 48k Views
• 38k Reach
• 326 Shares
• 276 Reposts
Objective
Transform a complex environmental issue into an engaging and accessible story, using data visualization, humor, and a misleading first impression to reveal the connection between soy production, livestock farming, and climate change.
Dos testes de cosméticos à alimentação
From Cosmetic Testing to Food Production
From Cosmetic Testing to Food Production
Role
• Concept
• Illustrations/Animations
• Video production• Editing
• Motion Design
• Sound Design
Results
• 18k Views
• 13k Reach
• 220 Shares
Objective
Use a recent animal welfare victory (animal testing banned in Brazil) as a starting point to explore broader ethical questions about animal suffering, challenging viewers to reflect on why compassion is often reserved for some animals but not others.
