In 2013 I got the task of making two Explainer Videos for the private social network SocialBase. They are a company based in my city Florianópolis (Brazil), that has the intent of the enhance the communication inside the companies, bringing many benefits for the employees.
The first video would be institutional and the second one would say more about the tool and show it being used.
My work was from the Art Direction (aesthetic concept) until the storyboard, illustration, and finally the animation.
In a first presentation to the client, the color palette was more clean, like this concepts of the characters. Afterwards everything became much more colorful.